KFC just announced to suspend its 64-year-old "Finger Lickin' Good" for now. The company took the decision due to hygienic implications amid the coronavirus pandemic.
KFC said in a statement that the 64-year-old slogan "doesn't feel quite right" in 2020 as health experts urge people to wash their hands often and avoid touching their faces to avoid infection. The new change suggested that the slogan will be printed with blurring out two words 'Finger Lickin'. They started to change the packaging for UK, Canada, and parts of Asia. Surprisingly in the US there will be no change in packaging.
While the company is pausing its famous motto, the fast-food chain's menu will not change, and the company will re-adopt the slogan "when the time is right". Global chief marketing officer at KFC, Catherine Tan-Gillespie said,
We find ourselves in a unique situation - having an iconic slogan that doesn't quite fit in the current environment.
In the early 1950s, a franchisee owner from Phoenix, Dave Harman was working on a TV commercial for his restaurant. But he was unable to speak clearly so his restaurant manager, Ken Harbough, stepped in to do the ads instead. Because Harman still wanted to appear in the ads, he would accompany Harbough to the TV station and take a plate of chicken, which he would eat in the background during filming.
However, following the transmission of one of the ads a woman called the TV station complaining angrily that "Mr Harman is licking his fingers!" The story goes that Harbough spontaneously replied, "Well, it's finger lickin' good".