Elon Musk wasn't kidding about launching Tesla shorts. The Tesla website starts selling red satin shorts and in no time the product had gone out of stock. The shorts are part of a long-running joke aimed at Tesla shorters, that is, people who borrow and sell Tesla stock, hoping for a decline in price so they can buy it cheaper and make a profit.
On July 3, Elon Musk had tweeted, "Tesla will make fabulous short shorts in radiant red satin with gold trim," mocking securities regulators and short-sellers for making an enormous profit by repeatedly borrowing stock and then selling it immediately. Musk has been waging war against shorters - and the SEC, which he considers somehow complicit in the campaign against Tesla - for years. Yesterday Musk twitted,
Limited edition short shorts now available at https://t.co/5EmNcTBvJv— Elon Musk (@elonmusk) July 5, 2020
The product became so popular overnight that the huge incoming traffic almost broke the site. The short is made of satin with Tesla logo in front and "S3XY" written across the back.The product description says,
Celebrate summer with Tesla Short Shorts. Run like the wind or entertain like Liberace with our red satin and gold trim design. Relax poolside or lounge indoors year-round with our limited-edition Tesla Short Shorts, featuring our signature Tesla logo in front with "S3XY" across the back. Enjoy exceptional comfort from the closing bell.
The price of the shorts is $69.420 and it is quite high for a pair of tiny Tesla gym shorts. But (un)fortunately, it's too late to buy one - gone out of stock.